BETDEX

STRATEGY:

• Prior to announcing regulatory and licensing approval, spend the initial three months developing brand recognition for BetDEX by establishing CEO Varun Sudhakar as a thought leader in the sports gambling space
  • Lean into Varun’s experience at FanDuel as a point of credibility and tap into crypto native publications for the first time
  • Secure media relationships at key sports, crypto, and gambling publications to reach all three core audiences for BetDEX 
• Establish a media presence globally, focusing on geographical footprints where regulation will permit BetDEX wagering
  • Expand outreach into Europe, Asia, Africa, and South America
• Work with Isle of Man to conduct regulatory decision making and amplify regulation through a coordinated media campaign 
• Continue discussions for future regulatory opportunities to expand the BetDEX footprint

OUTCOMES:

• On November 1, 2022, BetDEX announced that its exchange had become the first fully-licensed sports betting exchange on blockchain. The regulation was provided by Isle of Man under the Online Gambling Regulation Act (OGRA).
  • Coordinated with Isle of Man jurisdiction on press release language and outreach, securing coverage from top targets in regulated regions around the world
• To amplify the news within the online gaming community, the team secured exclusive interview opportunities for Varun with Yogonet, Gambling News, and EGR to further discuss the ramifications of become the first betting exchange in the space to be fully licensed and regulated. 
  • Although the conversations didn’t result in coverage, the conducted email correspondence on behalf of BetDEX with The Wall Street Journal and Business Insider, establishing relationships at top-tier business publications for any NA-specific news beats moving forward 
• Following the announcement on November 1, coordinated follow up media interviews for Varun during his time at Solana Breakpoint in Lisbon, Portugal from November 4-7 with key crypto publications and influencers
• Leveraged momentum of the Isle of Man news to lead directly into the announcement of BetDEX Exchange’s launch on Solana Mainnet, covered widely by crypto, gaming, and technology publications throughout the month of November.