Magic Eden

STRATEGY:

Initiate a thought leadership campaign focused on co-founders Jack Lu (CEO) and Zhuoxun Yin (COO), with supplemental amplification of Sidney Zhang (CTO), Zhoujie Zhou (Chief Engineer), and Tiffany Huang (CMO).
Leverage the company’s Series B announcement as a media relations launch point, conducting meetings with top reporters across all media verticals, establishing relationships for all announcements moving forward.
Create a consistent calendar announcements highlighting the growth of the Magic Eden marketplace and partnerships covering both the web2 and web3 landscape.
Develop targeted press events & media outreach campaigns around key crypto events
Prioritize proactive media commentary on industry conversations relevant to the business

From the beginning of the engagement in May 2022 through current day we have increased Magic Eden visibility within the media by 315% when comparing to the months prior to the engagement start
- Developed strong, long-lasting relationships with reporters at Bloomberg, TechCrunch, Forbes, The Information, Axios, and dozens of others on behalf of Magic Eden spokespeople
Consistently secured top tier commentary opportunities on industry news and NFT market trends for key spokespeople
After developing relationships with key publications within the media, worked secure a series of feature pieces around Magic Eden to further amplify the business’s foundation and outlook.
- Secured standalone features with Forbes Australia, The Information, and Insider
Arranged on-site 1×1 media briefings between Magic Eden spokespeople and top tier reporters attending major industry events, including Solana Breakpoint
Coordinated an in-depth research report on Magic Eden with The Block Research to showcase the strong underlying business and differentiate Magic Eden from other competitors in the space
Secured press attendance at Magic Eden events in North America and Europe to continually establish press relationships