Solana

STRATEGY:

• Host a formal launch event with relevant members of the media in New York. 
• Develop targeted media outreach for NYC media and media outside NYC who would be interested in the mobile stack and Saga phone. 
• Amplify the news with an embargoed media strategy and shape the narrative on the need for a decentralized mobile device. In addition to shaping the narriative, dispel any negative misconceptions about the Solana Mobile Stack and Solana Saga. 
• Facilitate a post-launch media tour in NYC with relevant press for Solana co-founder Anatoly Yakovenko 

OUTCOMES:

• The overall outcome of Solana Mobile’s launch achieving the campaign goals of securing coverage in broadcast, top-tier business, technology trade and crypto trade media. The launch statistics for the campaign are: 
  • 117 pieces of earned media coverage secured at launch and two-weeks post launch. Notable secured print coverage include:
    • CNET
    • The Defiant
    • TechCrunch
    • The Verge
  • Three Broadcast segments (Bloomberg, Yahoo Finance TV, CoinDesk
  • Social media influence on the day of launch – potential reach of 4.9 million readers on Twitter. 
  • In-person media briefings at launch event (6/23) and in-person in NYC (6/24) 
    • Five launch event briefings with the media (CNET, CoinDesk, Decrypt, TechCrunch, The Verge)
    • In-person NYC media tour with Solana co-founder Anatoly Yakovenko 
      • Bloomberg crypto editorial meeting
      • Bloomberg TV appearance   
      • The Scoop Podcast recording – Frank Chaparro
      • Reuters – Gertrude Chavez-Dreyfuss 
      • Business Insider – April Joyner