ADAM

STRATEGY:

• Two-pronged approach to increase ADAM’s exposure to both elected officials/regulators and to media: 
  • Expand ADAM’s reach on Capital Hill through introductory briefings with elected officials and regulators
  • Package CEO Michelle Bond as the primary spokesperson for ADAM 
  • Monitor legislative and regulatory news for thought leadership opportunities for ADAM
  • Develop targeted press events & media outreach campaigns around key crypto conferences/events

OUTCOMES:

• Introduced the ADAM team to key members of the House and Senate Agricultural and Financial Services Committees
• Conducted briefs with regulators across a number of cabinet-level and subcabinet-level departments, like Treasury, Commerce, SEC and CFTC.  
• Developed strong relationships between reporters at key publications including Politico, Fox Business, WSJ, Bloomberg and The Hill and ADAM staff  
• Increased Michelle Bond’s broadcast profile with appearances on CNBC, Cheddar, Bloomberg, Yahoo Finance, and Fox Business News
• Thought leadership on numerous issues from regulation to legislation of digital assets inside The Beltway with Politico, Congressional Quarterly, Roll Call, The Hill and The Washington Post